Social Media

2 articles

A dynamic, cinematic illustration of a library where books are magically propelled by TikTok icons, with young readers engaged and illuminated by phone screens.

BookTok's Viral Power Is Rewriting Literary Taste

In 2021, U.S. print book sales surged by 9 percent to 825.7 million units, the highest recorded statistic since BookScan began tracking data in 2004, largely fueled by viral recommendations on TikTok.

Isabel Castillo·July 2, 2026

A young filmmaker in a dimly lit room, illuminated by the glow of a screen showing a nightmarish visual, symbolizing the impact of new cinematic voices.

Long Reads

Beyond the Big Screen: Modern Pathways for Aspiring Filmmakers

Aspiring filmmakers can now forge diverse career paths beyond traditional routes, utilizing accessible technology, social media, and independent film festivals to build audiences and gain industry recognition.

Arthur Vance·June 7, 2026