Content Strategy
3 articles
TV & Streaming
From Watch History to Greenlight: How Streaming Platforms Turn Viewer Data Into Content Decisions
Streaming platforms leverage diverse viewer data, from watch history to social media buzz, to inform content licensing, renewal, and original production decisions. While data excels at evaluating existing content, its predictive power for novel concepts is limited, requiring a balance with creative judgment.
Maya Singh·October 24, 2026
Industry News
Peter Rice Replaces Bela Bajaria as Netflix Chief Content Officer, Effective October 26
Peter Rice has been appointed Netflix's new Chief Content Officer, succeeding Bela Bajaria effective October 26. The move brings a veteran executive with a strong background in prestige film and large-scale television to lead Netflix's global content operations.
Naomi Feldman·October 16, 2026
The Gallery
Viu's microdrama strategy drives user and revenue growth
Close to 20% of Viu's long-form user base now consumes microdrama content, a new format launched only months ago, according to Variety .
Naomi Feldman·June 21, 2026